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Barcelona, Spain [Date] SeQura today announced the official launch of its enhanced shopping app which rewards users with cashback in either euros (via “Qoins”) or in bitcoin (BTC). The new feature is a significant addition to SeQura’s existing flexible purchasing platform and supports the company’s vision of merging everyday retail with the future of sound money.
Existing users of the SeQura app can now shop at thousands of partner retailers, pay in full or in installments, and choose to earn up to 10 % cashback. For those opting into the bitcoin reward option, the cashback can be converted into bitcoin and transferred to their own wallet. This dual-path reward model aims to empower shoppers while introducing them to cryptocurrency accumulation.
“With the new SeQura app upgrade, every purchase becomes an opportunity not only to save, but to participate in the digital-asset economy,” said CEO of SeQura. “We believe that blending flexible shopping, meaningful rewards and bitcoin exposure delivers a smarter way to spend and invest simultaneously.”
Key Features of the App Launch
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Dual reward system: Earn cashback in Qoins (1 Qoin = €1) or opt-in to receive rewards in bitcoin.
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Flexible payment options: Pay in full, split into 3 interest-free installments, pay after delivery, or extend up to 18 months in select cases.
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Wide retailer network: Thousands of stores accessible from within the app with filtering by brand, category and payment method.
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Bitcoin conversion & wallet transfer: Users choosing the bitcoin path can convert cashback into BTC and transfer to their own external wallet, aligning with crypto self-custody practices.
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Future enhancements: SeQura indicates upcoming features include deeper crypto-education, in-app wallet tracking and direct integration of bitcoin spending for retail purchases.
Why This Matters
In recent years, the concept of “earn while you spend” has evolved with crypto rewards gaining traction. SeQura’s app positions itself at the intersection of retail-Tech and digital assets:
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It lowers barriers for new crypto adopters by allowing participation through everyday shopping.
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It provides an on-ramp to bitcoin accumulation for users reluctant to buy crypto directly.
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It reflects a broader shift where financial services blend with crypto innovation, bridging typical consumer behavior with sound-money principles.
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For merchants and retailers, the app offers a loyalty and reward model that can attract crypto-curious customers while maintaining procedural flexibility (installments, pay-later options).
Considerations & What to Watch
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User education is key: The conversion from cash-based rewards to bitcoin introduces crypto-specific considerations like wallet security, volatility and tax compliance.
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Volatility caveats: While rewards in bitcoin can appreciate, they also carry risk users should understand that holdings may fluctuate.
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Adoption and retention: The long-term success depends on how many users choose the bitcoin option and continue using the app after onboarding.
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Regulatory and tax implications: Bitcoin rewards may carry tax reporting obligations depending on jurisdiction and future regulatory shifts could impact the model.
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Merchant integration: The scale of store participation and seamless shopping experience will influence user uptake.
FAQs
Q1: What exactly is the SeQura app and how does the bitcoin cashback work?
The SeQura app is a shopping-and-payment platform that allows users to shop at partnered stores, pay in full or installments, and earn up to 10 % cashback. Users choosing the bitcoin reward option will have their cashback converted into BTC and can transfer it to their own wallet.
Q2: Is there a minimum or maximum urchase needed to get bitcoin cashback?
The app conditions for cashback vary by store and offer; some stores offer up to 10 % cashback check the app for individual merchant terms. No publicly stated minimum is required solely for the bitcoin reward pathway.
Q3: Can I use the bitcoin I earn for shopping or spending?
Yes once the cashback is converted into bitcoin and transferred to your wallet, you can use any wallet-compatible method to spend or hold your BTC, subject to your wallet provider and merchant acceptance.
Q4: Are there risks to earning bitcoin instead of euros?
Yes. While earning bitcoin offers potential upside via price appreciation, bitcoin is volatile, and your reward value may fluctuate. Additionally, crypto rewards may have tax or regulatory implications depending on your country.
Q5: What countries is the SeQura bitcoin rewards feature available in?
Currently, SeQura is operational in Spain (resident 18 +, card enabled for online payments) and supports major stores in its network. Availability of bitcoin cashback and payment plans may vary by country and merchant.